, new retail has become the vane of China's digital economy development. New retail is the transformation and upgrade of the main links of production, circulation and sales in the traditional retail industry, using the Internet as the foundation, and using the current mainstream technical means (such as AI and big data, etc.), the result is online and online. In-depth interaction such as offline and
logistics, the retail industry is reconstructed in the ecosystem. Figure: By breaking down data barriers, new retail enables brands to fully, accurately and quickly understand consumers, empowering people, goods, and market reconstruction (Bain & Company & Alibaba Research Institute, 2017) The above picture is from the report "Brand Transformation unde sms marketing servicer New Retail" jointly released by Bain & Company and Ali Research Institute. It is not difficult to see from it that new retail is the process of gradual digital transformation and upgrading of all retail links.
From Alibaba's past experience and the recent acquisition of Ele.me, the integration of word-of-mouth, and the establishment of local life service companies, it is not difficult to find such a rule: When Ali takes great efforts to integrate resources and redefine a business, it is preparing to breed a "new species explosion"... In this part, we know what the so-called "new retail" concept is.