Apr 11, 2022
In General Discussions
Especially if you haven't segmented the Whatsapp Mobile Number List campaign beforehand, or if you don't know exactly who your target audience is for the campaign. After the campaign has run for a while, you can see which gender and age group are of interest to you. You can then exclude ages or gender, or segments based on this in a Whatsapp Mobile Number List subsequent campaign. Within my campaign, male conversions were 70 percent higher and the 25-54 age group generated the majority of conversions. Responding to this, this resulted in a significant decrease in costs per purchase. 3. Country and Region If you are active in several countries, it is also Whatsapp Mobile Number List interesting to view the results per country. For example, with only the Netherlands, the specification of Whatsapp Mobile Number List at the regional level is very interesting. Facebook specifies your results at the province level, which you can then optimize. In a subsequent campaign, you can specify provinces that are of interest to you. Another option is to subdivide ad sets by province Whatsapp Mobile Number List and adjust your bids based on previous results. 4. Platform and Placement Very underrated specs are platform and placement. Platform displays the results for Facebook, Instagram, and the Audience Network. Placement displays the results of the place on Facebook, which are the Newsfeed, the Right Whatsapp Mobile Number List Column, Instant Articles, the Audience Network, and the Instagram feed. In addition, you can combine these platforms' Whatsapp Mobile Number List and placements with 'device'. This also allows you to specify the results according to the type of device the user has used (iPhone, iPad, Android, tablet, desktop). These results are very different. There can be major differences in generated conversions and the costs per Whatsapp Mobile Number List conversion, especially within the different devices. If you're not sure where to put your campaign, it's recommended to start the campaign with automatic placement. You do not choose a placement in advance at the ad set level, but let Facebook select the placements itself. Based on Whatsapp Mobile Number List on data, Facebook shows the right ad, at the right time of the day, in the right placement.