Every marketing campaign holds enormous potential, and the right attribution reporting tools can help agencies realize that potential. Attribution windows are one such tool, producing game-changing data by revealing the immediate and long-term effectiveness of marketing activities. Here's a look at how Windows takes marketing intelligence to the employee contact list next level. Attribution reports: a quick overview The launch of a new marketing campaign is marked by excitement and uncertainty. You want to employee contact list show success to your customer, but there is always doubt about whether you are using the right channels to achieve that success. With so many channels available, finding the balance that produces great results can seem daunting. The numbers behind the employee contact list channels are impressive, inspiring and a bit overwhelming: More than 280 billion emails are sent every day, per Statista. In December 2019, Facebook had 2.5 billion users. In the United States, 90% of travelers have noticed a billboard in the past month, according to employee contact list the 2019 Nielsen Outdoor Advertising Study. In February 2020, Google was processing around 80,000 search queries per second, per Internet Live Stats. In today's digital world, the consumer shopping experience is rarely linear. People can search for a product on Google, read review. Facebook, subscribe to employee contact list a company's Twitter feed, and check out an Instagram page, all before visiting the company's website or calling. The possibilities are seemingly endless, but collecting data on each individual buyer's journey becomes a challenge. Assessing return on ad spend (ROAS) used to be easy when a business was spending money on just one or two channels, but in today's marketing environment, customers can pull leads from sources without ever spending a dime on advertisement. Without accurate and complex reporting, agencies and their clients struggle to employee contact list determine which strategies work or fail.